Agenda Date: 09/10/2018
Subject:
Title
A Resolution to Amend Title 10 of the Zoning Code, Section 10-17-4, regarding Sign Code Definitions, and Section 10-17-6-2, to Add Definitions for Human Signs and Rotating Signs
Body
Presented By:
Steve Kemp, City Attorney and Jocelyn Mills, Community Development Director
REQUEST OF PLANNING COMMISSION:
The proposed amendment is to consider adding definitions for human signs and rotating signs into section 10-17-4 and section 10-17-6-2 of the city's sign code.
BACKGROUND:
During the city council hearing on amending the overall sign code in April, staff was asked to further clarify the definition of human signs and to add an option to allow for permanent signage the option to be able to be a rotating sign.
PRIOR ACTIONS OR DISCUSSIONS:
Revisions to the sign code were adopted by city council April 17, 2018. As part of that discussion, council provided direction that the provisions of the proposed code pertaining to rotating signs, commercial mascots, and sign twirlers be removed and brought back to council separately.
The proposed ordinance regarding rotating and human signs was discussed with city council at their July 24, 2018 study session, and with the planning commission in a study session on August 27th.
STAFF ANALYSIS:
Staff reviewed a number of approaches in preparing this draft. Most cities regulate rotating signs, particularly when they have electronic text. Cities generally regulate the sign size as well. The proposed draft creates a definition for rotating signs and provides for regulation based on size.
The prior city code creating distinctions between sign twirlers and commercial mascots is unique. Evaluating options in this area, most jurisdictions regulate all human signs the same, whether they are sign twirlers, mascots, or individuals holding a sign. This approach minimizes content analysis which is a requirement of the U.S. Supreme Court decision in Reed v. Town of Gilbert. The draft cr...
Click here for full text