Agenda Date: 10/27/2026
Subject:
Title
Geneva Village Redevelopment Advisory Team Recommendation
Body
From: James L. Becklenberg, City Manager Prepared by:
Kathleen Osher, Deputy City Manager Presentations: Kathleen Osher, Deputy City Manager Jenn Todd-Goynes, Officer-in-Charge, Matrix Karlen Beitman, Broker-Developer, JLL Lizzie Lee, Finance & P3, Elee Advisory
PURPOSE:
Matrix Design Group has been engaged to provide Council with advisory support and a recommendation for the early-stage redevelopment effort of Geneva Village. Council discussion will center around redevelopment scenarios, peer community examples, the recommendation, and potential next steps.
LONG-TERM OUTCOME(S) SERVED:
Vibrant Community with a Rich Culture
DISCUSSION:
Matrix will recap key themes from the council discussion during the August 11 study session, review the typical disposition process, and roles for the city as well as potential partnership models. Matrix will review their assessment of the site to discuss with council the potential of reactivation versus moving forward with demolition.
Matrix is returning with four development scenarios that can meet the goal outlined in the city’s long-range plan, Envision 2040: S&D 1: A downtown that continues to serve the entire community as a civic, historic, cultural, and economic focal point.
The four scenarios include all residential, horizonal mixed-use, vertical mixed-use, and a hotel. Matrix will contrast financial feasibility with market feasibility and then use a series of peer community examples to further illustrate the public role, the deal structure, and other key insights such as community engagement lessons learned.
Policy guidance from Envision 2040 (S&D 1-4, 6) provides important parameters for the discussion and as council determines the path forward for next steps:
Pursue new efforts only where there are committed funding and other resources
Evaluate investment and revitalization opportunities always with a...
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